The general belief would be that it is the high profile companies that invest in their logos and punch lines. This could be because they need to reach as many customers as possible to build brand equity and to effectively market their products. But in a recent move, a leading research firm in Australia decided to have its logo redesigned in order to reflect its changed identity and business objectives. This example is being cited to establish the fact that the logo plays a very important role in any organisation’s image and the way it is perceived by all its stakeholders. If you are still struck with an outdated logo, it’s time you found one of the logo designers Melbourne market has today to take a close look at it and come up with a dynamic new one, sooner or later.
Not a very expensive proposition
The immediate response from some businesses which still follow some of the conventional practices in running their operations would be why spend so much money on a logo?